Opportunity
Job Description
The Senior Analyst Loyalty Engagement develops campaigns, offers and digital engagement initiatives for JetBlue’s TrueBlue loyalty programme. The role combines customer analytics, campaign measurement, commercial planning and cross-functional product development.
Responsibilities
• Develop loyalty promotions and engagement products.
• Maintain the programme’s promotional calendar.
• Design gamification and personalisation strategies.
• Establish campaign-performance frameworks and KPIs.
• Analyse customer behaviour and programme results.
• Produce dashboards, forecasts and business cases.
• Coordinate initiatives across Marketing, Digital, Technology and Finance.
Eligibility
• Bachelor’s degree or accepted equivalent experience.
• Three years of loyalty, marketing analytics, customer engagement, aviation, travel or financial-services experience.
• Ability to analyse programme performance and customer behaviour.
• Ability to communicate recommendations to business stakeholders.
• Legally authorised to work in the United States without sponsorship.
Required Skills
Preferred Skills
Application Instructions
Select “Apply now” on JetBlue’s official page, complete the careers profile and submit relevant loyalty, marketing, analytics and campaign-management experience.
Apply through UCO Aero
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